Skip To Content
Entrepreneurship Basics is a Course

Entrepreneurship Basics

Started Apr 3, 2017

$180 Enroll

Full course description

Short Course Certificate in Entrepreneurship Basics

After completion of this Certificate, students will acquire the know-how to maximize and sustain success in early enterprises through disciplined process and prioritization.

Home : Certificate

About the Certificate

Startups that ultimately turn into healthy and sustainable business ventures derive their success from having a solid foundation built on a sound business model, continual innovation, thoughtful strategy, fiscal responsibility and flawless execution. This course introduces students to the core concepts of entrepreneurship, from ideation through financing a start up. Students will learn a framework for defining and evaluating a business opportunity, basics of building a business model and a business plan as well as fundamentals of financing and fundraising to launch a startup.

After completion of this Certificate, students will acquire the know-how to maximize and sustain success in early enterprises through disciplined process and prioritization.

This non-credit Certificate has three Units so you can easily fit the learning into your personal schedule.

Download Syllabus

2019 Start Dates: January 7, February 11, March 11, April 18, May 14, June 10, July 8, August 12, September 9, October 14, November 11, December 9


Unit 1 Unit 2 Unit 3

Unit 1: Entrepreneurship Basics I

Entrepreneurship Basics I helps the prospective entrepreneur gain a basic understanding of how to approach launching a business. The topics covered include entrepreneurial characteristics, how to find and test an idea to ensure it has market potential, and some important thoughts on how to use “lean” principles and how to develop a viable business model.

Upon completion, students will be able to:

  • Identify and evaluate a product or service idea as a potential valid business opportunity.
  • Analyze the economic realities of an industry so you can find a strategy for your business that gives you a strong competitive advantage.
  • Evaluate ten characteristics of your market so you can create a market profile for your business.


Unit 2: Entrepreneurship Basics II

Entrepreneurship Basics II focuses on how the entrepreneur plans for the launch of a new business. The Course begins with a realistic look at entrepreneurship, including options from inheritance to startup, and analyzing the market ecosystem. It then moves into the entrepreneurial process and initial steps for forming a new venture, and finally to the analysis of five types of risk and the mechanics of writing of a business plan.

Upon completion, students will be able to:

  • Evaluate your own interest and strengths in becoming an entrepreneur, using both objective and subjective criteria.
  • Move into entrepreneurship by following a set of well-defined steps and best practices, including the management of risk, to enhance the chances of success.
  • Develop a business plan you can present to potential investors to secure funding and launch your business.

Unit 3: Entrepreneurship Basics III

This Course uses a fictional business to allow the learner to settle deeply into an entrepreneur’s shoes. Using the business as a realistic context, the learner is challenged to raise funding from a range of sources to launch the company, move the company successfully from a startup to a rapidly expanding “Phase 3” firm, and analyze the business’s innovative position in the market.

Upon completion, students will be able to:

  • Approach fundraising with confidence and a clear view of available options, including friends/family, through crowdfunding, and investors.
  • Engage knowledgeably with venture capitalists, knowing what they can provide and what they expect in return.
  • Consider the impact of various types of innovation, including market disruption, on your entrepreneurial venture and its culture.

Who should enroll:  This Certificate is ideal for individuals interested in starting their own business venture or an additional business within an existing company. These include:

  • Entrepreneurs
  • Non-profit leaders
  • Mid-level managers
  • Small business owners
  • Business students



Dr. Alfred Osborne, Jr. is Senior Associate Dean of UCLA Anderson School of Management, professor of global economics and management, and founder and Faculty Director of the Harold and Pauline Price Center for Entrepreneurial Studies. An expert in social entrepreneurship, Professor Osborne has led the development of several programs that apply business models to the non-profit world.


George Abe is a Lecturer and Faculty Director of the Strategic Management Research Program at the UCLA Anderson School of Management where he teaches in the Executive MBA program. His teaching responsibilities include entrepreneurship and business development. Prior to joining UCLA, he was a venture partner at Palomar Ventures.

The University of California, Los Angeles

Anderson School of Management, Executive Education

*2nd Public University in US | 10th Worldwide*

UCLA uses the motto "A Century of Optimism" for good reason. Students and alumni have a real can-do attitude that has shaped the US and world. This optimism shows up in results: 13 Nobel laureates, 10 Rhodes Scholars, three Pulitzer Prize winners and more than 100 companies created based on technology developed at UCLA. Notable UCLA alumni include politicians, Oscar and Emmy Award winners, and successful executives, including Susan Wojcicki, CEO of YouTube, and Google computer scientist Vint Cerf, widely considered the "Father of the Internet."

The UCLA Anderson School of Management, founded during the Great Depression, is recognized around the world for its innovations in management education and research. Earning a Certificate from UCLA Anderson, Executive Education, means you have an unparalleled opportunity to acquire knowledge from some of the world's best professors who will teach and motivate you to lead and transform global business.



Course Rules

Question Policy
How is the Short Course Certificate designed? Each Certificate Course is specialized content from a top university and contains three Units. Each Unit has an end of Unit quiz which must be passed prior to moving forward. At the end of all three Units, you must pass a Certificate final exam in order to earn the Short Course Certificate.
How is the Short Course Certificate Unit graded? The Units are pass/fail in nature and the student must achieve at least 80% to pass. Students will need to pass the End of Certificate Exam to complete and receive the Certificate.
How many times can I take an end of Unit quiz in the Short Course Certificate? The Unit quiz may be taken an unlimited number of times.
How many times can I take the Short Course end of Certificate exam? Students have two attempts to pass the end of Certificate final exam. Students who do not achieve the required minimum score of 80% by the second attempt will not pass the Course and will not receive a Certificate.
How long do I have to complete the Short Course Certificate Unit? You will have four weeks to finish the Short Course Certificate. There is an optional two week extension.
What if I signed up for the wrong Certificate? (What is the refund policy?) Your satisfaction is our goal. If for any reason you are not satisfied, you will have 3 days from the start date of the class by which to request a refund for the Short Course Certificate. However, please note that if you have accessed more than one lesson/module/topic’s work of content, no refund will be given. For assistance please contact
What if I have a technical or policy question? Please email
Will I receive credit for this Course? This will appear on your Montgomery College transcript as a non-credit, complete/incomplete certificate. You will not receive course credit from the providing university. Upon successful completion of the Short Course Certificate, Montgomery College will issue you a certificate of completion.